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QRCO AU is a free service to shorten URLs and create short links

Created on 4 March, 2023 • 1,492 views • 3 minutes read

URL shortening services have become increasingly popular in recent years, with many users turning to them to create shorter and more manageable links for their online content. These services allow users to take long and complex URLs and turn them into shorter and more concise versions, making it easier to share them with others and reducing the amount of text needed to display the link.

The concept of URL shortening has been around for a while, with the first service, TinyURL, appearing in 2002. Since then, a number of other services have emerged, including Bitly,, and, among others. These services offer a variety of features, including analytics, custom URLs, and the ability to track clicks, making them useful tools for marketers and businesses.

The primary benefit of URL shortening services is the ability to create shorter links that are easier to share. This is particularly useful on social media platforms, where space is often limited, and users want to conserve as much of it as possible. A shorter link also looks cleaner and more professional, making it more likely that others will click on it and engage with the content being shared.

Another advantage of URL shortening services is the ability to track clicks and monitor the performance of a link. Many services provide detailed analytics, allowing users to see how many clicks a link has received, where those clicks are coming from, and other useful information. This can be invaluable for marketers, as it allows them to track the effectiveness of their campaigns and make data-driven decisions about how to improve them.

In addition to these benefits, URL shortening services can also be used to create custom URLs that are easy to remember and share. This can be particularly useful for businesses, as it allows them to create branded links that are consistent with their branding and messaging. For example, a company that sells coffee might use the URL "" instead of a longer and more complex link, making it easier for customers to remember and share with others.

Despite these benefits, URL shortening services are not without their drawbacks. One potential issue is the possibility of link rot, where a shortened link becomes obsolete or invalid over time. This can happen if the original URL is changed or deleted, rendering the shortened link useless. This is particularly problematic for businesses and marketers who may have used a shortened link in a campaign, as it can result in lost traffic and missed opportunities.

Another issue with URL shortening services is the potential for security risks. Because the original URL is hidden behind a shortened link, it can be difficult for users to know where they are being directed when they click on it. This can be exploited by hackers and scammers who may use a shortened link to direct users to a malicious website or phishing scam. While most URL shortening services have measures in place to prevent this, it is still important for users to exercise caution and only click on links from trusted sources.

Despite these potential issues, URL shortening services remain a popular tool for many users, particularly those in the marketing and business sectors.

As more and more content is shared online, the ability to create shorter and more manageable links becomes increasingly important, and URL shortening services provide a simple and effective solution to this problem.

Overall, URL shortening services are a valuable tool for anyone who needs to share links online. Whether you are a marketer, a business owner, or simply someone who wants to share content with others, these services provide a quick and easy way to create shorter and more manageable links that are easier to share and track. While they are not without their potential drawbacks, the benefits of URL shortening services far outweigh the risks, making them a valuable addition to any online toolkit.

Check out our URL shortening service under Australian Domain (AU)