Discover how QR codes on TV screens are creating a bridge between traditional viewing and instant digital interaction, making it easier than ever for viewers to connect with brands, offers, and content.
QR codes are no longer just on posters or product packaging — they’re now popping up on our TV screens. From commercials to streaming apps, this technology is creating a powerful bridge between the living room and the digital world.
By scanning a QR code with a smartphone, viewers can instantly access extra information, grab exclusive offers, or even buy products — all without leaving the couch. This seamless experience is reshaping how we interact with television.
How It Works
- Scan the code: A QR code appears on the TV screen, often during a commercial, live event, or within an app interface.
- Point and shoot: Use your smartphone’s camera or a QR code scanner app to capture the code.
- Access online content: The scan takes you to a website, special offer, app download, or other online platform — instantly connecting you with what you’re watching.
Examples in Action
- TV Commercials: Brands use QR codes to drive viewers to their websites, unlock special deals, or download their apps.
- Streaming Services: Platforms like SBS On Demand display QR codes for quick logins, removing the hassle of typing passwords on a TV remote.
- Live Events: QR codes shown during broadcasts can invite viewers to vote, join contests, or access bonus content in real-time.
- Shoppable TV: Viewers can scan on-screen QR codes to buy products directly while watching a program or ad.
Why It Matters for Businesses Adding a QR code to your TV campaigns creates a direct, trackable connection with viewers. It turns a passive viewing experience into active engagement — and that can mean more clicks, more sales, and a stronger brand connection.
If you’re looking to bring QR codes into your TV advertising or streaming experience, QRco.au makes it simple to create branded, trackable QR codes that are perfect for on-screen use.