Make a Google review QR code for your counter, invoices and van. Track which spot brings reviews, stay within Google and ACCC rules, and update it any time.
For most local businesses, Google reviews do more selling than anything else online. Someone searching "plumber near me" or "cafe Paddington" compares star ratings and recent reviews before they ever click your website. The trouble is that happy customers rarely leave a review unless you make it easy, and you need to ask at the right moment.
Quick answer: Yes, you can make a QR code that opens your Google review form. Copy your review link from your Google Business Profile, turn it into a QR code, and put it where customers finish a purchase or job: the counter, receipts, invoices or a thank-you card. Use a dynamic QR code so you can change the link and track scans later.
A QR code fixes that. One scan takes the customer straight to your Google review form, with no searching for your business and no hunting for the review button. This guide covers how to set one up properly, where to put it, what to say, and the rules to keep in mind.
Step 1: Get your Google review link
Your review link comes from your Google Business Profile. Sign in with the Google account that manages your profile, open your profile (search your business name on Google or open the Google Business Profile app), and use the option to ask customers for reviews. Google gives you a short link that opens the review box directly.
Before you go further, test that link on your phone while signed out of Google, so you see exactly what a customer sees. If you have more than one location, each location has its own profile and its own link. Don't send every branch's customers to the same one.
Step 2: Static or dynamic QR code?
You can paste that link into any free QR generator and print it. It will work. The catch is that a static QR code is fixed the day it is created. If the link ever changes, every printed card, sticker and invoice is wrong.
That happens more often than people expect. Profiles get merged, locations move, a business rebrands, or you decide you want reviews on a different platform for a while. With a dynamic QR code, the printed code stays the same and you change where it points from your dashboard. We covered what that saves in You Printed 10,000 Flyers. The Link Is Wrong. Now What?
Dynamic codes also give you scan data. That matters because it tells you which placement is actually producing reviews, rather than guessing.
Step 3: Put the code where the good moments happen
The best time to ask is straight after the customer feels well looked after: the job is finished, the meal was good, the problem is fixed. Put your code where that moment happens.
- Counter and payment area: a small stand next to the EFTPOS terminal, for cafes, salons, retail and clinics.
- Table tents and receipts: for hospitality, printed on the bill folder or the bottom of the receipt.
- Invoices and quotes: for tradies, cleaners and other service businesses, on the PDF invoice and the paper copy left on site.
- A leave-behind card: a business-card-sized "Thanks for choosing us" card handed over at the end of a job.
- The van or ute: handy for existing customers, though most scans from a vehicle will be new enquiries, so consider a separate code for those.
- Packaging and delivery bags: for online sellers and takeaway.
Tip: use a different dynamic code for each placement, all pointing to the same review link. After a month you can see whether the counter stand or the invoice is doing the work, and drop what doesn't. Our guide to what QR scan analytics really reveal explains how to read those numbers.
Step 4: Say something short and human
A bare QR code gets ignored. A short line telling people what happens and how long it takes gets scanned. Some wording that works:
- "Happy with the job? A quick Google review helps a local business more than you'd think. Scan here, it takes 30 seconds."
- "Enjoyed your visit? Tell others on Google."
- "Reviews keep us in business. Thanks for taking a moment."
Keep the code at least 2 to 3 cm wide on cards and receipts, with a plain border around it, and test-scan the printed proof on both iPhone and Android before a full print run.
Stay inside the rules
This is the part many businesses get wrong, and it can cost you your reviews. Check Google's current review policies and the ACCC's guidance on online reviews before you start, but the basics are simple:
- Don't offer anything in return for a review. Google's policies don't allow businesses to pay for or reward reviews, so don't attach a discount, a Claim Offer or a "free coffee" to your review code.
- Ask everyone, not just the happy ones. Don't filter customers so only satisfied people are sent to Google. Selectively asking for positive reviews goes against Google's policies and can give a misleading picture of your business.
- No fake or staff reviews. Writing your own reviews, or asking staff and family to post them, can mislead consumers, and the ACCC treats fake reviews seriously.
- Reply to reviews, good and bad. A calm, helpful reply to a negative review often reassures future customers more than another five-star review.
Point your QR code straight at the review form, ask every customer the same way, and you will stay on the right side of the rules.
No website? Use a Smart Page as your hub
If you don't have a website, a QRco Smart Page gives customers a mobile page with your services, contact buttons, reviews and a quote request form. Keep a separate code that goes directly to the Google review form for end-of-job cards, so customers who are ready to review get there in one scan.
Measure what's working
Once a month, compare two numbers: scans for each review code, and new Google reviews on your profile. If a placement gets plenty of scans but few new reviews, test the link again (it may be opening a login screen) or change the wording. If a placement gets almost no scans, move it somewhere customers pause, such as next to the EFTPOS terminal instead of on the door.
Real estate agents can use the same one-code-per-placement approach on boards. See QR Codes on Real Estate Signboards: The 2026 Guide.
Quick checklist
- Copy the review link from your Google Business Profile, one per location.
- Test it on a phone while signed out.
- Create a dynamic QR code for each placement, all pointing to that link.
- Add a short, friendly line and test-scan the printed proof.
- Ask every customer, offer nothing in return, and reply to every review.
- Check scans against new reviews every month.
FAQ
Can I make a Google review QR code for free?
Yes. You can turn your Google review link into a free static QR code. It works, but you can't change the link or see scan data after printing. A dynamic QR code lets you do both.
Do I need a separate QR code for each location?
Yes. Each location has its own Google Business Profile and its own review link, so give each one its own code. Otherwise reviews end up on the wrong branch.
Can I give customers a discount for leaving a review?
No. Google's policies don't allow rewards for reviews. Ask every customer, make it easy, and let the review stand on its own.
Set it up with QRco PRO
QRco PRO includes up to 200 dynamic QR codes, scan analytics with two years of history and a Smart Page, for A$199 a year, billed annually in Australian dollars. Compare plans and get started.