Find out which poster, suburb and time of day actually brings in customers. A plain-English guide to QR code scan analytics for Australian businesses.
For decades, print marketing has run on hope.
You put up a poster, drop flyers and wrap the van, then wait to see if the phone rings. If it does, you can't tell which one worked. If it doesn't, you can't tell why.
Your flyer has been keeping secrets. Scan analytics make it talk.
What you can see
With a dynamic QR code from QRco Pro, every scan becomes a data point. In your dashboard you can see:
- How many people scanned, in total and unique.
- When they scanned: day, hour and trends over weeks.
- Where they scanned, by approximate location.
- What they scanned on: iPhone or Android, phone or tablet, and language.
- Which code, campaign or location performed best.
And QRco Pro keeps two years of analytics, so you can compare this spring with last spring.
Five questions you can finally answer
1. Which suburb responds best? Run the same flyer in three areas with three codes. The numbers tell you where your customers are.
2. When are people actually looking? If scans peak at 8pm, your follow-up ads, emails and posts should go out at 8pm.
3. Which placement works? Counter card or window decal? Bus shelter or local newspaper? Give each one its own code and let the data decide.
4. Is my campaign wearing out? Falling scans mean it's time for a fresh offer, which you can push to the same code.
5. What's my real cost per scan? Divide print spend by scans. Now you can compare print with Facebook ads in the same units.
From scans to sales
Scans are the start of the story. To follow people further:
- Add a tracking pixel (Facebook, Google Analytics, Google Tag Manager, LinkedIn, Pinterest, Quora or TikTok) so you can retarget scanners online.
- Send scans to a Smart Page with lead capture, so a scan can become a name, a number and a quote request.
A simple setup
- One code per placement or location. Don't share one code everywhere.
- Give every code a clear name.
- Group codes into projects by campaign.
- Check your dashboard weekly.
- Move budget towards what works.
FAQ
Is QR tracking private?
Analytics are aggregated by scan, such as device, time and approximate location. Always tell people in your privacy policy how you use data.
Can I track a static QR code?
No. Tracking requires a dynamic code.
Can I export the data?
QRco includes reporting and API access for teams that want to bring scan data into their own tools.
Call to action: Find out what your print has been hiding. Turn on scan analytics with QRco Pro.