EOFY is the perfect time for Australian businesses to use QR codes to drive sales, collect donations, and improve customer service. Learn how smart QR code campaigns can power up your end-of-financial-year strategy.
📅 EOFY QR Codes: Your Secret Weapon for Sales and Engagement
End of Financial Year (EOFY) is one of the busiest and most competitive marketing windows in Australia. For businesses big and small, it’s a key opportunity to boost sales, connect with customers, and clear stock. But how do you cut through the noise? Enter: EOFY QR codes—the easiest, smartest way to engage customers instantly.
At QRco.au, we’ve seen a surge in QR code usage across sectors—from retail to finance, to non-profits—particularly during the EOFY push. With dynamic, trackable, and beautifully branded QR codes, you can make your print and digital assets work harder.
✅ Top Ways to Use QR Codes for EOFY Campaigns
1. Drive Traffic to Promotions
Create QR codes that link directly to your EOFY sales pages or discount landing pages. Whether it’s on flyers, direct mail, or storefront posters, customers can scan and shop in seconds.
Example: A fashion retailer prints “EOFY 40% Off” posters in-store and includes a QR code linking to online clearance stock. Instant scan, instant conversion.
2. Collect Contactless Donations
Charities and NFPs can turn any printed asset into a donation point. Whether it’s at events, cafes, or street corners, QR codes on collection tins or brochures make giving simple.
Example: A local charity uses QRco.au to create QR codes on donation buckets that go straight to their Stripe-powered payment portal.
3. Enhance In-Store Experiences
QR codes can offer deeper engagement—like entering a raffle, viewing a product demo, or claiming a digital freebie. Perfect for trade shows and busy retail environments.
Example: A hardware store runs an EOFY raffle. Customers scan a QR code at checkout to enter using their email—no paper, no fuss.
4. Simplify Customer Service
From returns to product help, QR codes reduce friction. Include them on receipts, return bags, or packaging to streamline the post-sale experience.
Example: An online store adds a QR code to their returns label. Customers scan it to generate a return request and access a prepaid shipping label.
🔒 Key Considerations When Using QR Codes
- 🔐 Security First: Use HTTPS links and dynamic QR codes with edit capabilities. Protect your customers from fake or hijacked links.
- 🎨 Design Matters: Your QR codes should be branded, high-contrast, and mobile-optimized. QRco.au’s Pro Plan gives you custom styles that stand out.
- 🎯 Know Your Audience: Tailor each QR code to a specific customer need—donation, discount, review, or info. No one-size-fits-all.
⚡ Why Use QRco.au for Your EOFY Campaign?
Our Pro Plan gives you everything you need to succeed this EOFY:
- ✅ Never Expire dynamic QR codes
- ✅ Branded designs with your logo
- ✅ Editable links & analytics dashboard
- ✅ Australian-based servers & support
- ✅ No ads, no distractions
EOFY only comes once a year—make it count with a smart, scalable QR code strategy.
👉 Ready to unlock EOFY sales with QR codes? Create your first QR code now →
Or check out the Pro Plan for advanced features and branded experiences built for Aussie businesses.