Links that open Instagram, YouTube or TikTok in the app instead of a browser keep people logged in and ready to follow. Here's how branded short links work.
You share your Instagram link in an email. A customer taps it on their phone.
Instead of opening Instagram, where they're logged in and one tap from following you, it opens a browser. Login screen. Password. Two-factor code. They give up.
You never knew you lost them.
The problem: browsers aren't apps
Most links open in a web browser by default. For social platforms and marketplaces, that's the worst place to land, because your customer isn't logged in there. Every extra step costs you followers, subscribers and sales.
The fix: app-opening short links
QRco's short links detect the app being used and open it on mobile. Tap a link to your Instagram profile and the Instagram app opens. Tap a YouTube link and YouTube opens. Your customer arrives logged in and ready to follow, subscribe or buy.
Branded, not random
A short link like yourbrand.au/menu is easier to trust than a random string of characters. With QRco you can use custom domains and branded short links, so every link and QR code carries your name. That helps with:
- Trust: customers can see it's really you.
- Recall: people remember bakery.au/specials.
- Ownership: your links live on your domain, under your control.
Where to use them
- Email signatures and newsletters
- Instagram bio and TikTok profile
- SMS campaigns, where short links save characters
- Printed material, as a typed fallback next to a QR code
- Podcasts and radio, where people need something easy to say
Every short link is a measured link
Like dynamic QR codes, every QRco short link records clicks, so you can see which channel, post or email drives action. Pair it with a matching QR code to compare print vs digital for the same campaign.
FAQ
Do I need my own domain?
- No. You can start with QRco links and add a custom domain when you're ready.
Can I change where a short link goes?
- Yes. Like dynamic QR codes, the destination can be updated.
Which apps open automatically?
- Popular apps are detected on mobile. Test your link on iPhone and Android before a big launch.
Call to action: Stop losing people at the login screen. Create branded short links with QRco.