Turn Education QR Code Scans Into Genuine Enquiries with Claim Offers

Make Print Marketing More Measurable

Australian schools, universities, TAFEs and training providers invest heavily in printed marketing materials, including:

• Open Day flyers and campus maps
• Course guides and prospectuses
• Enrolment information packs
• Local newspaper advertisements
• Community banners and outdoor signage
• Direct-mail campaigns

These materials can generate valuable interest, but institutions often struggle to determine which campaign, location or printed asset led to an enquiry.

A QR code can help bridge that gap. However, directing every scan to a large institutional homepage may create another problem: prospective students and parents must search for the relevant information, while the marketing team gains little insight into their intent.

QRco’s Claim Offer feature provides a more direct path from a printed campaign to a measurable enquiry.

What Is a Claim Offer?

Claim Offer is a lead-capture component that can be added to a mobile-friendly QRco Smart Page.

Instead of sending visitors to a generic website, an education provider can create a focused page for a specific event, course, campus or enrolment campaign.

For example, an Open Day Smart Page could include:

• A Call Admissions button
• A campus-tour booking link
• Event details and directions
• Campus videos and photo galleries
• A downloadable course guide
• A Claim Offer form

In an education campaign, the offer does not need to be a commercial discount. It could be:

Claim your Open Day information pack

Register for an Engineering Information Evening

Request a school prospectus and fee schedule

Book a personalised campus tour

Prospective students or parents can submit their contact details through the form. The enquiry is then recorded in the QRco dashboard, enabling the institution to follow up through its normal admissions process.

Use Different QR Codes Across Campaign Assets

Dynamic QR codes can be created for individual campaigns, locations and printed materials. This allows marketing teams to compare performance across channels.

Prospectuses and course guides

Place a relevant QR code beside a faculty, program or course section, such as:

Scan to register for the Engineering Information Evening.

Outdoor advertising

Add a clear, benefit-led call to action to billboards, bus shelters and community signage near relevant catchment areas.

Open Day signage

Use QR codes on banners, welcome desks and directional signs to capture interest from visitors who did not register in advance.

Direct mail

Include a QR code on postcards or enrolment information packs that links directly to a prospectus request or campus-tour form.

Community events

Place campaign-specific QR codes on sponsorship banners at local sporting clubs, school fairs and community events.

A Simpler Experience for Parents and Students

A typical journey could look like this:

1. A parent notices an enrolment banner at a community sporting event.
2. They scan the QR code using their phone.
3. A mobile-friendly page opens with information about the school.
4. They select Request a Prospectus and Fee Schedule.
5. They enter the required contact details and provide consent to be contacted.
6. The enquiry is recorded for the admissions team to review and follow up.

This gives the visitor a clear next step without requiring them to navigate through a large website.

Measure Print Campaign Performance

QRco analytics can help education marketing teams understand how different campaign assets are performing.

Depending on the QRco plan and campaign configuration, teams can review information such as:

• Total scans
• Scan activity over time
• Approximate location and device insights
• Claim Offer submissions
• Performance of individual QR codes
• Enquiries generated by different printed assets

For example, an institution could compare enquiries from a newspaper advertisement, an Open Day banner and a direct-mail campaign rather than treating all offline marketing as one channel.

Submission data can also be exported for authorised use in the institution’s CRM, admissions platform or follow-up process.

Privacy and Responsible Data Collection

Education providers should collect only the information required for the enquiry and clearly explain how submitted details will be used.

Campaigns involving prospective students should follow the institution’s privacy, consent, record-retention and child-safety requirements. Where appropriate, forms should be directed to a parent or guardian rather than requesting personal information directly from a minor.

Turn Offline Interest Into a Clear Next Step

Printed campaigns remain an important part of student recruitment, particularly for Open Days, local enrolment drives and community outreach.

By combining dynamic QR codes, focused Smart Pages and Claim Offer forms, education providers can create a more direct journey from printed material to a measurable enquiry.

Explore QRco PRO and Enterprise plans to see how QRco can support your next education marketing campaign.