Comparing Bitly and QRco.au for short links and QR codes: billing currency, dynamic QR codes, Smart Pages and local support for Australian businesses.
Bitly is the name most people think of for short links, and it's a solid product. But if you're an Australian business that also needs QR codes, local billing and a way to turn scans into enquiries, it's worth comparing before you commit.
Here's an honest side-by-side. We make QRco.au, so we've tried to be fair and stick to things you can check yourself. Plans and limits change, so always confirm current details on each provider's pricing page.
At a glance
| Bitly | QRco.au | |
|---|---|---|
| Based in | United States | Australia (Australian-owned and operated) |
| Main focus | Link management for global marketing teams | QR codes, short links and lead capture for Australian businesses |
| Free plan | Yes, with limited monthly links and QR codes | Yes: create QR codes free, no account needed |
| Dynamic QR codes (edit after printing) | Yes, on paid plans | Yes, on PRO and above |
| Mobile page behind a QR code | Bitly Pages (link-in-bio style) | Smart Pages: call buttons, quote requests, services, reviews and gallery |
| Turning scans into leads | Not the main focus | Claim Offers and Smart Page quote requests |
| Billing | Check Bitly's pricing page for your region | AUD, with GST invoices |
| Support | Global support team | Local Australian support |
Where Bitly is strong
- Brand recognition and a long track record.
- Integrations with many marketing tools.
- Large enterprise plans for global teams.
Where QRco.au fits better
- You pay in AUD. No currency conversion on your card statement.
- QR codes come first. Dynamic QR codes, more than 30 barcode types on paid plans, bulk generation and scan analytics are core features, not add-ons.
- Scans become enquiries. Smart Pages give tradies, cleaners and consultants a mobile page with calls and quote requests, and Claim Offers turn print campaigns into trackable leads.
- Links that open the app. Short links can open Instagram, YouTube or TikTok straight in the app on mobile.
- Local help. Talk to an Australian team who understands EOFY, GST invoices and local campaigns.
Which should you choose?
- Choose Bitly if you mainly need short links inside a large global marketing stack.
- Choose QRco.au if QR codes on flyers, signage, packaging or menus matter to you, you want AUD billing, and you'd like scans to turn into enquiries.
Try it free
Create a QR code in seconds with no sign-up, then upgrade when you need dynamic codes, analytics and Smart Pages.